1 Use your own money
"The thing about using other people's money is they're going to set the rules. So at the beginning I used my money, kept reinvesting in myself. Now I own all my content, as opposed to having someone else own it and me being'work for hire'. That's the difference between doing well and having generations of wealth to pass on to your children."
2 Learn to sell
Perry's pre-fame training: working as a bill collector. "If you can negotiate getting a payment out of somebody who doesn't have any money, you can negotiate a hell of a deal."
3 See the big picture
"With Alex Cross, people say it's off-brand, a little different. But it's on purpose. My stock has gone up on my own catalogs. Everything is about moving the ship forward... Outside the ship doesn't matter. What's in the ship is mine, and it's going in the direction I think it should go."
4 Ration your assets
"Never get greedy. An old man told me,'Eat a little, you eat a long time. Eat a lot, you're gonna starve.' " The sage who said it? "Some old man working with a promoter told me that-as he was trying to rip me off."