It's Emmys night at the Nokia Theatre in Los Angeles, and as showtime approaches, a mosh pit of blue-chip television stars jostles backstage. Conan O'Brien and Robin Williams, Alyson Hannigan and Jim Parsons, Jon Hamm and Sarah Silverman, all spiffed-up and squeezing past each other and a few score of other celebrities in the narrow corridor between the producers' station and the green room. "This can't be fire safe," grumbles Hamm, the Mad Men heartthrob, as he shoulders through the throng.
Maybe not, but a team from Twitter faces a more immediate problem. They spent months negotiating with CBS and Emmy executives for access that resulted in a "Twitter Mirror" stationed just outside the green room entrance, steps from the stage. A tricked-out looking glass with an iPad embedded in its surface, it lets honorees and presenters coming offstage snap and broadcast casual self-portraits ---"selfies" ---to the 246,000 followers of the @cbs and @primetimeemmys accounts.
It's supposed to, anyway. With 15 minutes left before the 5 p.m. Pacific start time, a full house of iPhone-toting actors and producers has overloaded the Wifi network. Andrew Adashek, the boyish 36-year-old ex-producer who manages Twitter's television partnerships, speed-walks through the crowd, trying to find a solution. "Do you know a guy named Kevin? Curly hair, tattoos?" he asks one stagehand, who doesn't.
Just as it's looking hopeless, one of Adashek's lieutenants scrounges a portable wireless hotspot. Bingo. Moments later, the Deschanel sisters ---"New Girl" star Zooey and "Bones" star Emily ---wander through, fresh from the red carpet. "Hey, let's take a picture in the Twitter mirror!" Zooey says.Read the full article...